For young Japanese and Korean women, having big eyes is a must!
The first request in cosmetic surgery in Asia is to have “double lids” to make the eyes look bigger. So as you can guess, the choice of mascara on the market, to achieve this look without surgery, is quite something.
Girls are looking for a mascara that will magnify their eyes, make their eyelashes thicker, give them a softer gaze, achieve the doe eye look and so on.
One mascara, by KissMe brand, is all the rage in Tokyo and Seoul. Not only is it cute and girly but it also makes the eyes very big like the manga princess on the packaging.
As we see, a combination of great results and design is always a key to success.