In Japan, manga are not just reserved to book worms and teenagers. They are used in many different industries and no matter the age, people tend to love these by-products.
For instance, you probably all remember Sailor Moon, the manga showing the adventures of a schoolgirl as she transforms into Sailor Moon to search for a magical artifact.
Beauty brand Creer Beaute is bringing the universe of Sailor Moon to the cosmetic world by creating lipsticks in the name and shape of the heroine. You can buy a Princess Serenity or a Black lady lipstick depending on the shade you like.
Overall it is a great strategy to appeal to manga fans and regular lipstick customers alike, as these products usually are of high quality, fun to look at and easy to wear.