Let us introduce you to GUDETAMA (lazy egg in English).
He is a character – an egg that is lazy and refuses to do anything. He made his appearance in 2013 in Japan and since then became a real phenomenon.
In the land of the rising sun where there is a lot of social pressure and where people work a lot, Gudetama does not care about anything : he does not want to get up, so he doesn’t, he does not agree with anyone, he just stays home and be lazy. His self centered yet adorable attitude has seduced a lot of Japanese.
From Gudetama goods to the book “Gudetama’s way of life”, this character has become an institution. The brand also does many collaborations – the last one being GUDETAMA Popcorn (it tastes like egg).