We all know the word “kawaii”. It is has gone beyond Japan and has spread over the world thanks to mangas, and cute characters like Hello Kitty or Doraemon.
But do you know the word Dasa-kawa? It comes from ‘Dasai’ (ダサい) – uncool and unfashionable – and ‘kawaii’ (かわいい). Basically it means the grandpa/kitch almost tacky style – it’s so bad that’s it’s good again.
Exit the smooth trendy clothes, welcome ill-fitted, grotesque apparel. A lot of luxury brand have also surfed on that trend with the dad or ugly sneakers (Balenciaga, Louis Vuitton).