For a few years now, a new trend has been growing in the Japanese soda market. It is the clear soda trend. We have seen a lot of brands, such as Coca Cola, create clear color products.
It looks like water but it tastes like Coca Cola, a café latte or tea.
One that caught our eyes is the Suntory Yogurina. Again it looks like water but the taste and consistency is similar to a yoghurt. The product has become so popular that new flavors are proposed every few months.
This trend shows how experimental and tune to the consumers brands in Japan can be.